Ana Maria Aboitiz-Delgado Named New UnionBank President and CEO For 2025

Premier universal bank, Union Bank of the Philippines, has announced the appointment of Ana Maria Aboitiz-Delgado as its new President and CEO, effective January 1, 2025.

Aboitiz-Delgado is widely credited for leading UnionBank’s digital retail banking innovations, such as the digital bank branch model and UnionBank Online. I Photo: Aboitiz / Union Bank of the Philippines

The bank disclosed to the Philippine Stock Exchange (PSE) that Aboitiz-Delgado will succeed Edwin R. Bautista, the current President and CEO, who, in his 27-year career, led UnionBank to become the leading digitalized bank in the country and set it on the path to becoming a retail bank leader.

UnionBank shared that Bautista was asked in 2022 to extend his term to complete two major milestones: the successful acquisition and migration of the Citibank Philippines retail business to UnionBank platforms and to ensure a qualified and ready successor by 2025.

UnionBank completed the migration of Citi accounts on March 25, 2024, two years after winning the bid for Citi Philippines’ retail business assets.

Erramon Aboitiz, Chairman of the UnionBank Board of Directors, remarked, “We are looking forward to taking UnionBank to greater heights with Ana at the helm. Her experience and expertise will allow her to lead the bank’s continued digital transformation, which was started by Edwin and has put UnionBank on an accelerated road towards its aspiration to be a great retail bank.”

Aboitiz-Delgado joined UnionBank as a management trainee in November 2003. Since then, she has led the business development of SME Banking and Retail Consumer Finance, including credit cards and loans.

She also led the design of the customer experience across the bank’s physical and digital touchpoints, differentiating UnionBank from other traditional banks. She then expanded her role to head the bank’s Institutional Banking business while also heading Customer Experience and Digital Channels.

Additionally, she serves as a Director of the UnionBank Board and as Chairman of the CitySavings Bank board.

Aboitiz-Delgado is widely credited for leading UnionBank’s digital retail banking innovations, such as the digital bank branch model and UnionBank Online. Bautista will remain part of UnionBank’s Board of Directors and will help ensure a smooth leadership transition.