Apple Expected to Debut Its First Generative AI iPhone On Sept. 9

Apple has announced the date of its next major event, where the iPhone 16 is expected to launch. On Monday, September 9, the tech giant is hosting a special event with the tagline “It’s Glowtime.”

The upcoming iPhone 16 is expected to be the first device designed fully with AI in mind. I Image: Apple

The event will take place at 10 a.m. PT at the Steve Jobs Theater in Apple Park and will be streamed online, Ramishah Maruf reported for CNN.

Though it’s not yet clear what “glowtime” is referring to, embedded artificial intelligence is expected to be a key feature of the latest iPhone. In June, Apple announced a slew of generative AI features for the iPhone at its annual Worldwide Developers Conference.

The company unveiled the first batch of tools powered by “Apple Intelligence,” including personalized Genmoji—Apple’s AI-generated emoji—and a significantly smarter Siri, which can answer questions about your schedule, what’s in your email, and what time your loved one’s flight is landing.

While iPhone 15 Pro Max users will likely be able to access at least some of the AI features, the upcoming iPhone 16 is expected to be the first device designed fully with AI in mind.

At the conference, Apple also announced a partnership with ChatGPT creator OpenAI, which is facing its own scrutiny and challenges.

Artificial intelligence has been integrated into some iPhone features for years now, such as Live Text and an improved autocorrect function over the original. But enhanced generative AI could build on those features, aiming to enhance interaction and personalization, as Samantha Kelly also reported for CNN.