Asia's Richest Man Relaunches Campa Cola, Soda That Rivaled Coke

Asia’s richest man, Mukesh Ambani, has announced plans to relaunch an iconic 1970s soda brand that once rivaled Coca-Cola and Pepsi, prompting a wave of nostalgia on social media among the millions of Indians who grew up drinking the beverage, Rhea Mogul reported for CNN.

Photo Insert: Ambani’s Reliance Group said this week it would reintroduce Campa Cola to India’s multibillion-dollar non-alcoholic drinks market this summer in three flavors-- cola, lemon and orange.

Ambani’s Reliance Group said this week it would reintroduce Campa Cola to India’s multibillion-dollar non-alcoholic drinks market this summer in three flavors-- cola, lemon and orange-- CNN affiliate CNN News-18 reported.

The brand filled a void in the South Asian country at a time when its more famous US rival Coca-Cola was not available, and the news of its return has prompted interest among middle-aged Indians who remember drinking it in their youth.

Shailesh Desai, 60, from Mumbai, told CNN he remembered how drinking Campa Cola “would drown the apprehension” when he needed to tell his father about a bad grade on his report card and provide a boost of confidence when he wanted to ask a girl on a date.

Sukant Khurana wrote on Twitter that he could remember pestering his grandfather to buy him the drink. “So many childhood memories … If it tastes anything like it did, Campa Cola will sell on nostalgia,” he wrote.

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