Ben & Jerry's Board Calls For Ceasefire In Gaza

The ice cream maker Ben & Jerry's has called for a "permanent and immediate ceasefire" in Gaza, entering the contentious debates over the conflict, as reported by BBC News.

The company's call for peace comes amid global boycotts targeting major US firms, such as Starbucks, over perceived support for Israel. I Photo: Ben & Jerry's Facebook

This move aligns with the brand's previous attempts to halt sales in the West Bank and East Jerusalem, leading to a dispute with owner Unilever.

It comes amid global boycotts targeting major US firms, such as Starbucks, over perceived support for Israel.

The Ben & Jerry's board emphasized the firm's commitment to promoting peace, with Anuradha Mittal, the head of the board and leader of the left-leaning think tank the Oakland Institute, stating, "Promoting peace has been an integral part of Ben & Jerry's DNA for four decades. Today, Ben & Jerry's Board stands steadfast with that principle by calling for peace and a permanent and immediate ceasefire."

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