Bibigo And LA Lakers Get Ball Rolling As Official Global Marketing Partners

Bibigo, the #1 brand of dumplings in the U.S. and globally, is proudly partnering with the Los Angeles Lakers of the NBA for a multi-year global marketing partnership deal, which includes the official jersey patch rights beginning with the 2021-22 season.

Photo Insert: The Bibigo logo patch will be seen on LA Lakers jerseys for the 2021-22 season.

"We believe strongly that sports and food bring people together, and the Lakers provides Bibigo a cultural platform to connect Korean food and lifestyle to global Lakers and NBA fans," said Soyoung Paik, CMO at CJ Foods USA Inc.

"As a global company, we pride ourselves in this partnership and look forward to harnessing the power of the community in LA and Lakers fans around the world."

This partnership is about more than just dumplings and basketball – food and sports have the power to unite and connect people from all walks of life. The devotion required to create a meal infused with love and care is akin to the devotion needed to sink a three-point shot game after game.

That's why Bibigo and the Lakers both have passionate fans across the globe – they feed off the devotion needed for their craft. This connection lends itself to a natural partnership that is especially organic.

As the new Official Global Marketing Partner of the Los Angeles Lakers, Bibigo will collaborate with the team to create and share inspiring content, drive consumer engagement, and offer unique opportunities to introduce fans to the delicious taste and benefits of Korean food. Bibigo will deploy its marketing programs through Lakers' properties such as in-arena signage, digital content elements on Lakers.com, and the jersey patch designation.

"We are excited to welcome Bibigo as a new partner of the Los Angeles Lakers," said Lakers President of Business Operations, Tim Harris.

"They are a global brand and leader in Korean food and culture. Anytime we can align with a company that is looking to make connections with our fans all over the world using food as the connector, we think it's a very good fit and we look forward to a great relationship with Bibigo."

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