Conversational Siri Won’t Arrive Until 2027: Apple Insiders

Apple’s AI efforts are now at a “make-or-break point,” according to longtime Apple watcher Mark Gurman—especially as Amazon unveils its new AI-powered assistant, Alexa+.

Before Siri can compete with OpenAI’s ChatGPT or Amazon’s latest AI model, Apple must first modernize its infrastructure.

In his latest Bloomberg column, Gurman argues that Apple’s slow approach to artificial intelligence is not its usual "wait-and-dominate" strategy but rather a sign of a true lack of competitiveness, Andrew Nusca reported for Fortune’s Data Sheet.

Gurman calls it “Apple’s AI crisis,” pointing to low adoption rates for the Apple Intelligence suite as a key indicator.

The next version of Siri, expected in May, aims to resolve a major flaw that has hindered its effectiveness: the existence of two separate systems—one for legacy commands and another for advanced queries.

“For iOS 19, Apple plans to merge both systems and roll out a new Siri architecture,” Gurman writes. Internally, Apple insiders refer to it as “LLM Siri.”

Before Siri can compete with OpenAI’s ChatGPT or Amazon’s latest AI model, Apple must first modernize its infrastructure.

As a result, “a truly conversational, AI-powered version of Siri won’t reach consumers until iOS 20, at best in 2027,” Gurman’s sources within Apple’s AI division revealed. Meanwhile, Apple’s rivals are moving full speed ahead, leaving the tech giant under increasing pressure to catch up.