Coors Light Temporarily Changes Name To "Mondays Light"

Coors Light has announced that it is temporarily changing its name to “Mondays Light” to lighten the mood on what it calls "one of the worst Mondays of the year"—the day after the Super Bowl.

Coors Light saw a surge in sales in 2023 after the Bud Light controversy but has since experienced a slowdown amid a broader decline in beer sales as consumers tighten spending. I Photo: PR Newswire

The limited-edition 12-pack featuring the new name is available at retailers nationwide this month, Jordan Valinsky reported for CNN.

A television ad promoting the packaging humorously dubbed that Monday as the “worst of the year” due to the end of football season. Molson Coors, the parent company, likely hopes the rebranded packaging will generate renewed interest.

Coors Light saw a surge in sales in 2023 after the Bud Light controversy but has since experienced a slowdown amid a broader decline in beer sales as consumers tighten spending.

The brand also garnered attention on Monday with a series of cheeky ads, including a Times Square billboard and a New York Times advertisement misspelling the word “refreshment” as “refershment.”

Coors Light blamed the errors on a "case of the Mondays" in a statement, adding, "Very chill of you to let us know. Mondays, am I right?" The phrase "case of the Mondays" originated from the 1999 film Office Space and has since become a popular cultural reference to the dreary start of the workweek.