Digg Plans Comeback With Help From Reddit Co-Founder

Remember Digg, the once-mighty news aggregator that helped launch countless websites and viral content?

The new Digg is backed by Ohanian’s venture firm Seven Seven Six and True Ventures. I Screenshot: Digg

The former “homepage of the internet” is making a return, Fortune’s Data Sheet reported.

Kevin Rose, Digg’s original founder, has reacquired the platform from advertising firm BuySellAds and plans to relaunch it with the help of Alexis Ohanian, co-founder of Reddit—once Digg’s fiercest rival and the ultimate victor of their early-2000s competition.

Both Rose and Ohanian, now a venture capitalist best known as Serena Williams’ husband, see the relaunch as a response to the deteriorating state of social media, plagued by misinformation, spam, and toxicity.

Rose believes artificial intelligence can now play a crucial role in improving user experience.

"Just recently, we've hit an inflection point where AI can become a helpful copilot to users and moderators—not replacing human conversation but augmenting it," Rose said.

"It allows users to dig deeper while removing much of the repetitive burden for community moderators."

The new Digg is backed by Ohanian’s venture firm Seven Seven Six and True Ventures.

Former Yuga Labs creative director Justin Mezzell will take the helm as CEO. Interestingly, the revamped Digg website now calls itself “the front page of the internet, now with superpowers.”

That phrase closely resembles Reddit’s well-known tagline, “the front page of the internet.”