Enstack, DTI Supporting Filipino Entrepreneurs

Enstack, the Philippines’ leading mobile app-based store builder, has expressed its unwavering support for the Department of Trade and Industry’s (DTI) Tatak Pinoy Strategy Program.

Enstack plays a pivotal role in this transformation by providing SMBs with an AI-powered e-commerce platform that integrates essential tools such as payments, inventory management, and extensive delivery options. I Illustrator: ASK

The initiative aims to redefine Philippine industries through innovation, inclusivity, and global competitiveness—a vision that aligns seamlessly with Enstack's mission to empower small and medium businesses (SMBs).

With nearly 200,000 online stores created for Filipino entrepreneurs,

Enstack’s co-founder and CEO Macy Castillo emphasized the program’s potential to transform the backbone of the Philippine economy.

“The Multi-Year Tatak Pinoy Strategy promises to empower Filipino entrepreneurs by promoting sophisticated products, expanding market reach, and driving productivity,” Castillo stated.

Enstack plays a pivotal role in this transformation by providing SMBs with an AI-powered e-commerce platform that integrates essential tools such as payments, inventory management, and extensive delivery options.

These features enable sellers to reach even the most remote areas of the country, fostering business growth and operational efficiency.

Moreover, Enstack prioritizes accessibility and inclusivity, particularly for women entrepreneurs with limited technological expertise.

Through intuitive onboarding, targeted training, and robust cybersecurity measures, the platform helps entrepreneurs transition from traditional marketplaces and chat-based transactions to fully integrated online stores.

“By bridging the gap between technology and small businesses, we enable Filipino SMBs to thrive in local and international markets,” Castillo noted.

Enstack also advocates for closer collaboration between government and private platforms to showcase Philippine-made products globally.

Castillo proposed partnerships with the DTI to organize digital trade fairs and launch campaigns highlighting "Proudly Filipino" goods across global e-commerce platforms.

Macy Castillo, who previously played a pivotal role in launching Shopee Philippines, brings a wealth of expertise in e-commerce and digital innovation to the table. Her leadership at Enstack reflects a commitment to empowering entrepreneurs and advancing the Philippine digital commerce landscape.

“As a proud partner in progress, Enstack looks forward to building a brighter future for Filipino businesses through innovation and entrepreneurship,” Castillo concluded.

The Tatak Pinoy Strategy and Enstack’s initiatives represent a shared vision of growth, inclusivity, and global competitiveness. Together, they are setting the stage for a thriving entrepreneurial ecosystem that champions the ingenuity of Filipino entrepreneurs on the world stage.