Globe Showcases Cybersecurity Innovations And Customer-Centric Transformation At MWC Barcelona 2025

Globe, a leading telecommunications provider in the Philippines, took center stage at the recently concluded Mobile World Congress (MWC) Barcelona 2025, sharing its pioneering strategies in cybersecurity and customer experience transformation.

Globe’s Chief Transformation and Operations Officer, Rebecca Eclipse, shares insights on the company’s shift towards a more agile and customer-centric operating model at MWC Barcelona 2025. I Photos: Globe Telecom

Through insightful discussions led by top executives, Globe underscored its commitment to fostering a safer digital ecosystem and delivering a superior telecommunications experience.

Strengthening Cybersecurity Through Innovation

Anton Bonifacio, Globe's Chief Information Security Officer and Chief AI Officer, participated in multiple side events at MWC, where he outlined the company’s proactive stance against the ever-evolving landscape of cyber threats and fraud.

Bonifacio highlighted Globe’s industry-first measures, such as blocking all person-to-person SMS with clickable links—implemented in September 2022—to combat widespread phishing scams.

"At Globe, we are relentless in our fight against fraud and cyber threats, leveraging a multi-layered approach that combines technology, intelligence sharing, and proactive security measures. With AI-driven solutions complementing our defenses, we remain committed to building a safer digital ecosystem for our customers," said Bonifacio.

Globe’s decisive actions have proven effective, forcing fraudsters to adapt as the company continues to innovate its security frameworks. The telco has also strengthened data-sharing agreements with major banks and financial institutions to improve fraud detection, investigation, and prevention efforts.

Transforming Operations for Best-in-Class Customer Experience

Rebecca Eclipse, Globe’s Chief Transformation and Operations Officer, delivered an insightful talk titled "Transforming Operating Model Towards Becoming the Most Reliable Service Provider." 

She detailed Globe’s efforts to shift towards a more agile and customer-centric operational approach by simplifying processes, reducing inefficiencies, and fostering cross-functional collaboration.

"We cannot adopt a single, one-size-fits-all strategy nationwide. It is imperative to know our customers and the landscape in each territory to provide them the right experience. We started transforming our operating model and ourselves. We brought more of our people on the ground, all united towards delivering better network experience, improving NPS, and with it, increasing revenues," said Eclipse.

Globe’s transformation initiatives have yielded impressive results. In pilot areas, streamlined operations have led to faster site deployment, improved network coverage, and enhanced service reliability.

This approach has significantly bolstered customer trust, reinforcing Globe’s reputation for excellence in telecommunications services.

Globe at the Forefront of Innovation

By spearheading cutting-edge cybersecurity measures and transforming its operational strategies, Globe’s participation at MWC Barcelona 2025 reaffirmed its position as a leader in the global telecommunications industry.

The company remains steadfast in its mission to provide a seamless and secure digital experience for its customers, proving that innovation and customer-centricity are at the heart of its growth strategy.

With its commitment to safeguarding users from cyber threats and continuously enhancing its network capabilities, Globe is setting new standards for excellence in the telecom sector—making digital life safer, smarter, and more reliable for millions of Filipinos.