IBM And USTA Serve Up New Generative AI Features To Enhance 2024 U.S. Open Fan Experience

As the 2024 US Open approaches, IBM and the United States Tennis Association (USTA) are set to redefine how fans engage with the tournament through a suite of innovative generative AI features.

IBM and the USTA enhance the fan experience at the 2024 US Open with new generative AI features, including real-time Match Report summaries, improved AI Commentary, and an immersive IBM SlamTracker experience.

These advancements promise to elevate the fan experience, delivering detailed match insights and enhancing real-time interaction with the game. One of the most significant additions is the introduction of AI-generated Match Report summaries, offering in-depth analysis for all 254 main draw singles matches.

Leveraging IBM's watsonx platform and the Granite 13B large language model, these summaries will provide fans with comprehensive, long-form recaps within minutes of a match concluding.

By integrating player performance data, key statistics, and match highlights, these reports are poised to offer fans a richer understanding of each match, making them feel more connected to the action.

The enhanced AI Commentary feature, first introduced in 2023, returns with improvements to offer more expressive and contextual audio and subtitle commentary for match highlights.

These AI-driven commentaries will now be even more engaging and informative, with real-time updates ensuring that fans receive instant, high-quality match analysis.

This feature will be available across US Open digital platforms, offering on-demand highlights that cater to both English-speaking audiences and those who rely on subtitles.

IBM's partnership with the USTA also extends to the interactive experience, with a fully redesigned IBM SlamTracker providing live match insights. This tool will feature likelihood-to-win predictions, point-by-point analysis, and concise match previews and recaps.

New visual elements, such as a near real-time 3D graphic of current play, will give fans an immersive, game-like experience, allowing them to follow the action as if they were courtside.

Beyond enhancing fan engagement, IBM and the USTA Foundation are launching a collaboration to provide AI-driven professional development resources.

Through IBM SkillsBuild, students, teaching professionals, and the public will have access to free career readiness training, focusing on AI and its applications in tennis.

This initiative aligns with IBM's goal of upskilling 30 million people by 2030 and supports the USTA Foundation's mission to provide educational opportunities to under-resourced youth.

These new features underscore the commitment of IBM and the USTA to leveraging cutting-edge technology to bring fans closer to the sport they love.

By seamlessly integrating AI into the digital experience, the 2024 US Open promises to be a tournament like no other, engaging millions of fans worldwide with unprecedented access to real-time insights, expert analysis, and immersive content.