iPhone 16 Sales Soar 20% In China Debut

Sales of Apple Inc.’s newest iPhones in China are up 20% in their first three weeks compared with 2023’s model, marking a positive sign for a device that had struggled earlier this year to gain traction in the world’s largest smartphone market, Vlad Savov reported for Bloomberg.

The iPhone 16 debuted in September and has outperformed its predecessor so far. I Photo: Apple

The iPhone 16 debuted in September and has outperformed its predecessor so far, according to Counterpoint Research data provided to Bloomberg News. Consumers are continuing to shift to the pricier models, with sales of the top-end Pro and Pro Max models increasing by 44% compared to last year’s equivalents.

While the data covers just a three-week period, it suggests Apple’s 2024 launch is faring better than last year’s.

Production issues hampered the iPhone 15 family early on, potentially limiting initial sales, Counterpoint analyst Ivan Lam said.

Apple’s flagship device also faced a tough challenge from Huawei Technologies Co.’s Mate 60 series, which attracted local consumers with a made-in-China processor. Lam noted that the Mate 60 continues to sell well.