Jollibee Expands Presence In China

The Jollibee Group continues to expand its footprint in Mainland China with the growth of its Tim Ho Wan, Yonghe King, and Hong Zhuang Yuan businesses.

Photo Insert: A local branch of Tim Ho Wan

This year alone, these three brands have opened 80 stores around China, with 33 more stores set to open by December 2021.

“The expansion efforts of these brands will play a huge and important role in generating revenue and strengthening the Jollibee Group’s growth, especially since China is one of the company’s four-pillar markets,” said Jollibee Group President and CEO Ernesto Tanmantiong.

After its much-anticipated debut in Mainland China in September 2020, Michelin-starred Tim Ho Wan now has a total of six stores across Shanghai. The restaurant, famous for its Baked BBQ Pork Buns, Rice Rolls, and Pan-Fried Radish Cakes, opened stores in MixC Shopping Mall in Minhang District, Sun Palace in Hongkou District, and Cifi Tower in Putuo District, all popular commercial centers in Shanghai.

All restaurants continue to enjoy long queues and have been packed with customers even months after its opening day.

Jollibee Group is planning to aggressively grow Tim Ho Wan in Mainland China, targeting to have about 100 restaurant outlets within five years. New locations and new formats Yonghe King, famous for its freshly ground Soy Milk, Minced Pork Rice, and Crispy Tender Chicken Thigh, has opened 62 new stores in 2021.

The Chinese fast-food restaurant currently has 383 stores across China and is targeting to reach 1,000 stores in five years.

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