Kit Kat Cereal Hitting U.S. Shelves

Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast?

Photo Insert: The box also shares the look of the candy’s distinct red wrapper.

General Mills is betting a lot of people do, as it is launching Kit Kat Cereal in US beginning this month at $5.69 for a standard-size box.

The cereal, whose squares resemble the classic wafer-covered chocolate bar from Hershey’s, launched in Europe in March. Like the candy bar, the cereal has a creamy coating and distinct crunch, the company said.

The box also shares the look of the candy’s distinct red wrapper, Ramishah Maruf reported for CNN.

It’s just one of the many cereals General Mills is launching this spring. There’s Cinnamon Toast Crunch Tres Leches, available at Walmart and other retailers, and a new flavor of Cheerios, Vanilla Spice, which sells for $6.88 for a standard box of about 10 ounces and $7.17 for family size.

A limited edition Spider-Verse Cereal – red “spiderberry” puffs with blue and white marshmallows – will be selling for a less expensive $2.99 in stores. General Mills is also launching miniature Lucky Charms and Cocoa Puffs, adding to its miniature Trix, both of which are priced at $5.69.

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