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Netflix has announced that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year, Mary Varghese reported for Reuters.
The streaming giant is seeing rapid adoption of its ad-based plan, priced at $6.99 per month in the US, as customers seek more affordable options. I Photo: Stock Catalog Flickr
The streaming giant is seeing rapid adoption of its ad-based plan, priced at $6.99 per month in the US, as customers seek more affordable options. Netflix stated that over 50% of new sign-ups are for the ad-supported plan in regions where it is available.
In May, Netflix reported that this tier had reached 40 million global monthly active users. The company has previously said it does not expect advertising to become a primary growth driver until 2026.
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