Potato Corner: Serving The World's Best Flavored Fries

From a humble kiosk in 1992 to a global sensation with over 2,000 stores in 15 countries, Potato Corner has become a symbol of Filipino ingenuity and entrepreneurship.

Potato Corner’s Humble Beginnings: From a small kiosk in 1992 to a global sensation—Potato Corner’s journey is a testament to Filipino ingenuity. I Images: Potato Corner

What began as a dream of friends Jose Magsaysay Jr., Ricky Montelibano, Danny Bermejo and George Wieneke, fueled by a modest capital of ₱150,000, has blossomed into a powerhouse of flavor innovation and community impact.

Today, Potato Corner’s iconic “shaking ritual” and bold, irresistible flavors are not just a hit—they’re a worldwide phenomenon.

The Birth of Flavored Fries and a Global Brand

Recognizing the potential of flavored fries as the "popcorn of the 21st century," Potato Corner broke new ground by introducing flavors like BBQ, sour cream, and cheddar, paired with the fun of shaking fries to perfection.

These innovations, combined with a commitment to rethinking how fries are cooked, handled, and served, created a new snacking culture.

Fast forward to September 2024, the brand celebrated its 2,000th store opening in Cebu, Philippines.

This milestone outlet showcased the brand's evolution with an expanded menu, branded merchandise, and an experiential store format—a testament to the brand’s forward-thinking approach.

Since its acquisition by Shakey's Pizza Asia Ventures Inc. in 2022, Potato Corner’s growth trajectory has been nothing short of extraordinary.

 Over 700 stores have been added globally, underscoring its resilience and adaptability in an ever-changing market. Shakey's expertise in franchise management and operational efficiency has been instrumental, empowering over 600 franchisees to thrive alongside the brand.

Expanding Flavors and Borders

Potato Corner has also diversified its offerings, launching products like bite-sized Super Chicken Pops, flavored teas, and even Harvest Chips made from locally sourced Benguet potatoes–an innovation that reflects the brand’s commitment to sustainability and support for Filipino farmers.

By collaborating with Gawad Kalinga in this latest initiative, Potato Corner not only uplifts farmers' livelihoods but also promotes sustainable agricultural practices.

International expansion remains a key focus. With new stores opening in Malaysia, the UAE, and beyond, Potato Corner has strategically positioned itself in airports, malls, and other high-traffic locations.

Its community-first approach has earned it not just customers, but advocates who appreciate its socially responsible business practices.

As the brand spreads its reach, it has also embraced localization to resonate with diverse markets. Unique flavors like Tom Yum in Thailand and corndogs in Myanmar highlight the brand’s adaptability while staying true to its core.

The launch of the "National Fries Weekend" in 2023 turned its flagship promotion into a global celebration, further solidifying Potato Corner’s status as a beloved snack brand across continents.

A Legacy of Pride and Ingenuity

Potato Corner’s story is one of grit, creativity, and an unyielding commitment to quality and community.

From transforming a simple love for fries into a cultural and culinary phenomenon, the brand exemplifies what Filipino entrepreneurship can achieve.

As it continues its journey, Potato Corner remains more than just a snack—it’s a source of pride for Filipinos worldwide, a flavorful ambassador of the Philippines, and a shining example of how a small idea can create a global legacy.