Tourist Arrivals In Japan Hit Record 3.5 Million In March 2025

The number of foreign visitors to Japan in March rose 13.5% from a year earlier to a record 3.5 million for the month, official data showed, underscoring that the tourism boom in the Asian nation remains robust, Kyodo News reported.

Travel demand to Japan increased in March with the start of the cherry blossom season.

Foreign traveler spending totaled 2.3 trillion yen ($16 billion) in the three months from January, up 28.4% from the same period last year, driven by higher expenditures on food and accommodation, preliminary figures from the Japan Tourism Agency showed.

By country and region, South Korea led in visitor numbers with 691,700 people, up 4.3%, followed by China, which posted a 46.2% rise to 661,700, according to the government-affiliated Japan National Tourism Organization.

Cumulative visitor numbers for 2025 reached 10.5 million in the quarter through March, up 23.1%, marking the fastest pace on record to surpass 10 million. Travel demand to Japan increased in March with the start of the cherry blossom season, the organization said.