UnionBank Leads AI Revolution At DigiCon 2024, Elevates Customer Experience With Cutting-Edge Innovation

Union Bank of the Philippines (UnionBank), a trailblazer in digital banking, showcased its industry-leading expertise in transforming customer experience through artificial intelligence (AI) at the 9th annual Digital Congress (DigiCon), held in October 2024 at the Newport Performing Arts Theatre in Metro Manila.

UnionBank Senior Executive Vice President and Head of Institutional Banking, Ana Delgado, delivers a powerful keynote at DigiCon 2024, highlighting how AI-driven innovations are revolutionizing customer experience in the banking industry. Delgado emphasized UnionBank’s commitment to leveraging technology for hyper-personalized, meaningful interactions, setting a new standard in digital banking. I Photo: UnionBank

Hosted by the Digital Marketing Association of the Philippines (DMAP), this year’s DigiCon, themed “REVOLUTION,” gathered digital enthusiasts, marketers, and industry leaders to discuss how technology is reshaping the business landscape.

UnionBank’s Senior Executive Vice President and Head of Institutional Banking, Ana Delgado, was a featured keynote speaker, presenting her insightful session titled “AI to Fly: Changing the Way We Bank in an AI-Driven World.” 

Delgado highlighted UnionBank’s forward-thinking approach in leveraging AI to create hyper-personalized banking experiences, tailored to meet the needs of its growing customer base of over 15 million.

She emphasized that AI should be seen not as a replacement for human expertise, but as an assistive intelligence that enhances decision-making and customer engagement.

“The true value of AI lies in how we harness its capabilities to deliver meaningful interactions and customer experiences,” said Delgado.

“At UnionBank, our mission is to utilize technology to offer our clients seamless, impactful experiences, combining advanced AI solutions with the exceptional service of our dedicated team.”

UnionBank’s commitment to digital transformation was prominently displayed throughout the congress, which provided a vibrant platform for thought leaders and digital innovators to share insights on emerging trends and strategies.

Topics ranged from e-commerce advancements to the future of analytics and artificial intelligence, reinforcing the importance of adaptability in today’s fast-paced digital environment.

DigiCon 2024, spearheaded by DMAP, featured a dynamic multi-venue setup across Newport City, including breakout sessions at the Sheraton and Hilton hotels. The event hosted a diverse lineup of international and local speakers, delivering masterclasses, keynotes, and workshops that catered to a wide spectrum of industries.

As a sponsor of DigiCon 2024, UnionBank underscored its role as a catalyst for digital innovation in the Philippines.

UnionBank, a publicly-listed universal bank with over 200 branches nationwide, continues to set itself apart with superior technology and a customer-centric approach.

At DigiCon 2024, the bank’s showcase highlighted its ongoing efforts to push the boundaries of AI, transforming not only banking but also setting a new standard for customer experience in the industry.

By embracing AI as a tool for enhancing, rather than replacing, human interaction, UnionBank is redefining the future of banking in the Philippines.