Vietnam Says Temu, Shein Must Register Or Face Block

Vietnam announced that Chinese e-commerce platforms Shein and Temu must register with the government by the end of November or face restrictions on their internet domains and apps in the country, as reported by Khanh Vu and Phuong Nguyen for Reuters.

Shein has operated in Vietnam for at least two years, while Temu, owned by Chinese e-commerce giant PDD Holdings, entered the market last month. I Photo: Shein Facebook

Local businesses and government officials have expressed concerns over the impact of these platforms on Vietnam’s markets, particularly due to heavy discounting. Additionally, the Ministry of Industry and Trade raised concerns about the potential sale of counterfeit goods on these platforms.

Nguyen Hoang Long, Deputy Minister of Trade, stated that the ministry has been in discussions with Shein and Temu about registration requirements.

“If these platforms do not comply following our notification, the Ministry of Industry and Trade will work with other agencies to implement technical measures, such as blocking apps and domains,” Long said.

Shein has operated in Vietnam for at least two years, while Temu, owned by Chinese e-commerce giant PDD Holdings, entered the market last month.

Vietnam currently allows imports valued under 1 million dong ($40) to be exempt from value-added tax, a benefit primarily utilized by e-commerce imports, though the finance ministry is considering ending this tax exemption.