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Walmart said it is not advertising on the social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site, as reported by Siddharth Cavale and Sheila Dang for Reuters.
The platform has struggled to retain advertisers since Musk acquired the company in October 2022 and faced a fresh exodus in recent weeks over rising concerns about antisemitic content. I Photo: Mike Mozart Flickr
"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmart spokesperson said.
The platform has struggled to retain advertisers since Musk acquired the company in October 2022 and faced a fresh exodus in recent weeks over rising concerns about antisemitic content.
Earlier this month, Musk agreed with an X user who falsely claimed members of the Jewish community were stoking hatred against white people, saying the user was speaking "the actual truth."
The user had also referenced the "Great Replacement" conspiracy theory, which purports that Jewish people and leftists are engineering the ethnic and cultural replacement of white populations with non-white immigrants that will lead to a "white genocide."
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